The re-designed Photo News debuts online

CHESTER — Straus News has launched strategically redesigned Web sites for The Photo News, one of its nine newspapers, and for dirt magazine.

The new Web site (thephoto-news.com) empowers editors to publish local news and information quickly and easily.

For readers, the re-designed site eases reader access to the breadth and depth of The Photo News local news reporting.

“Our newly designed local news site enhances The Photo News's reputation as the best source for local news and information,” said Jeanne Straus, president of Straus News, the parent company of The Photo News. “We're proud of The Photo News's long history of reporting on important topics that matter to people's lives; our new Web site ensures that our readers continue to have access to that kind of hyper local, pertinent information in the future – whenever, and in whichever medium they choose.”

Updated daily and as local news develops, the new site offers readers more multimedia content, including photos, slideshows and videos. The front page now displays local photo galleries.

In addition, advertisers can deploy a richer array of tools to reach the news site's engaged local audience.

Reader participation Tablets and mobile devices can easily navigate the site, making it even more accessible to a broader audience. The new site will continue in its role as “community water cooler” and encourage discussion of important local topics.

People who wish to comment on stories or to add to the newspaper's reporting, may continue to do so anonymously - with a nickname - after they register with a valid e-mail address.

“We invested heavily in this new technology and design because we're bullish on the future of local news: its ability to foster community, and to connect local readers and local businesses,” Straus said.

Follow the link to this story online at thephoto-news.com to see Jeanne Straus discuss her company's online strategies.