The smell of Reddi-Whip is in the air, which means it’s time for ‘Pie in the Face’

| 01 Sep 2016 | 07:17

Looking to build on last year’s whipped cream success, Monroe Pediatrics will host its third annual “Pie in the Face and Tricky Tray for Pediatric Cancer” on Saturday, Sept. 10 at 2 p.m. at its Gilbert St. offices.
Proceeds will be donated to The Truth 365, a multimedia campaign to raise awareness about childhood cancer. The group uses 100 percent of the funds for the campaign or pediatric cancer research.
Last year, $3,600 was raised in just a few hours’ time through the contributions of hundreds of kids and adults who stood on long lines to good-naturedly throw whipped cream pies in the faces and hair of their desired physician targets.
The goal for this year is $5,000.
That’s a lot of whipped cream to be schmeared into physician faces and hair.
All six of the physicians in the practice – Stacy Rosmarin, Nilufer Clubwala, Jamee Goldstein, Evan Harawitz, Danielle Dziedzic and Brent Jansen — in addition to Dr. Alan Harawitz, the practice’s founder who is now retired, will be present “to be pied.”
They want go home so full of Reddi-Whip that it will take days to get the whipped topping out of their hair.
The first 20 or so patients to throw pies at the physicians will be the practice’s current cancer patients/survivors.
“We dedicate this day to them and their families,” Goldstein said.
Every day in the U.S., approximately 250 children are diagnosed with some form of cancer, she explained, with only four percent of federal cancer research dollars devoted to children. Only two new drugs for children have come out in the last 20 years.
There are more than 50 donations for the tricky tray from local businesses including many restaurants, fitness centers, farms/farmers markets, golf outings and others.
Musical entertainment will be provided by DJ Baby Sal with performances by dancers from Terpsichore the Dancerschool.
“Hinck's Pretzels will be donating a portion of their proceeds from sales that day,” said Goldstein. “Shop Rite, Walmart, Stop and Shop and O'Tooles have been kind enough to make the donations so we can make this event successful. We will also have a representative from ‘Be the Match’ present to help register people to be bone marrow donors.”
The event will also be collecting gently used sneakers for the “Dunk Your Kicks!” campaign, which will donate $1 for every pair donated to children of military families or underprivileged families to help pay for cancer treatments.
“Everyone in the community is invited to this event,” added Goldstein. “You do not have to be one of our patients. Throw a pie to show your thanks for the good health of the child in your life. It's a sweet and sticky way to raise funds for an amazing cause and to have fun with your favorite pediatricians.”
To learn more, call 845-782-8616.