Monroe resident's new book tackles bad writing epidemic

Corporate writing instructor Jack E. Appleman calls business writing a 'learned skill'


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  • Jack E. Appleman



— Bad writing stifles careers and damages organizations. To help working professionals meet the growing demand to write effective mobile-friendly emails, engaging social media posts and other messages that break through the clutter, ATD Press has released the second edition of "10 Steps to Successful Business Writing" by Jack E. Appleman.

It comes a decade after the highly successful first edition, and one of the publisher’s all-time best sellers.

“Poor writing costs corporate America billions of dollars a year—but it doesn’t have to be that way,” said Appleman, principal of the Monroe-based Successful Business Writing. “Business writing—whether it’s internal emails, new business proposals, or social media posts—is a learned skill, which everyone can improve by following simple practical steps.”

The second edition features new sections on mastering emails, text messages, LinkedIn profiles, Twitter posts and driving organizational success with better writing.

The second edition of "10 Steps to Successful Business Writing" offers a practical, easy-to-follow guide for organizing text; grabbing attention; and editing for grammar, tone and excess words. The book is receiving high praise from business leaders around the world.

For additional information, contact Appleman at jack@successfulbusinesswriting.com, 845-782-2419 or| @writecoachJack.

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